Boost Your Income by 70% Today!

Plumbers and Service Pros Earn More Than The Competition by Selling Penguin Water Products

What dealers get

Wholesale pricing, factory training, co-branded marketing collateral, and full warranty support on every system you install.

Water Quality Association Master Water Specialist Water Quality Association Certified Water Specialist Water Quality Association Certified Water-Treatment Representative

Become a Penguin Water Dealer

Access wholesale pricing, marketing support, and industry-leading American-made products for your water treatment business.

Become a Dealer Today

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Performance
Guarantees
8 Million+
in Profits For Our Dealers Since 2021
The Best
Warranties
20+ Years
in Business

Why Use Penguin?

Being a Penguin dealer is an excellent business opportunity that allows you to make a real difference to families and businesses in your local area. This opportunity is about more than just selling a line of products. It’s about helping people live healthy lives by helping them avoid toxic chemicals that are increasingly common in water. We want to help you make this a reality. We do so by delivering exceptional value through our team’s centuries of combined water treatment expertise, our US-made, industry-leading water filtration systems, and our unbeatable warranties.

The Penguin Water Dealer Advantage

Dedicated Expert Support

Our dealers benefit from unparalleled customer service, with free access to industry-certified professionals who provide tailored guidance for all your business needs.

Free Qualified Leads

High on the list of any small business owner’s challenges is finding qualified sales prospects. We have a multitude of marketing streams to ensure our dealers are getting qualified leads on a regular basis.

Free Training

Our team of experienced professionals is passionate about helping our dealers succeed, and we believe that the best way to do that is to provide them with the knowledge and resources they need to provide excellent service to their own customers.

Free Sales and Technical Support

We have sales and technical support departments available for on-the-job sales and troubleshooting in addition to multiple on-demand technical resources.

Best Warranties in the Business

Our accumulated experience in water treatment is vast. This vast knowledge underpins our commitment to delivering world-class, American-made products fortified by unbeatable warranties.

Free Sales and Marketing Materials

With 20+ years in the industry. we have developed the sales training and marketing resources that you need to fast-track your business to success just like we’ve done with thousands of other professionals just like you.

Penguin Water dealer training session Penguin Water dealer team

Train to Be The Best

Whether you are a service professional who’s never sold water treatment products, or a seasoned professional, we are confident that our training programs will help you take your sales and business to the next level.

Penguin Water dealers at a training seminar

Get Everything You Need to Succeed with Penguin Water

You get access to our full series of guides, how-to videos, training seminars, and marketing materials. Penguin offers even more resources to help you get started, including the best warranties and performance guarantees.

Welcome to Penguin University

Training Guides and Knowledge Base

Provides dealers with the information they need to test, recommend, and install city and well water treatment systems

How-To, Installation, and Marketing Videos

Our extensive video library covers all critical aspects of water filtration sales and service to help grow your business

Training Seminars

During our training seminars we help you understand your market and tailor your product offerings to fit those markets. Training covers a wide range of topics, including product knowledge, installation and maintenance procedures, sales and marketing techniques, and customer service skills.

Sales and Marketing Resources

Brochures that provide detailed information about filtration system features and benefits. Quote forms, Social Media assets, and Sales graphics

Penguin University members area

Your customers. Your business. Everyone wins!

Your customers get the best quality water filtration systems available.
You increase your sales and grow your business. We can help!